You are beautiful just as you are. You don’t need to prove that to anyone but yourself. No matter your shape, race, age, gender, sexuality; you deserve to feel sexy and like a total goddamn babe. Our lingerie aims to aid you in loving yourself – to feel confident, happy and empowered in your body, sexuality, and who you are.




We are a body positive lingerie label offering unique, sexy and comfortable handmade garments in styles that flatter different body types with the option of free custom fitting. So if you’re unsure what size or fit is best for you, email us at with your queries or measurements and we will create something especially for you, at no extra cost.

Our bralettes are all designed without padding or underwire; in the hopes of providing your most natural and comfortable lingerie experience, without substituting on sexiness.


The Babes behind JBC Lingerie

Jarrah Benwell – Clarke

Label owner, Designer, Curator  

I had never made a bra or underwear in my life, I just felt there was a need for lingerie which was aimed at helping babes feel sexy for themselves, so I brought a book off the internet on how to make lingerie and went for it. It always had to be more then just about making physical garments,  to actually be able to help babes feel special through my work is pretty bloody amazing.

Bianca Cornale 

Brand Manager & Stylist

Being part of JBC feels like cultivating this community of special, beautiful people, who are celebrating who they are. Working alongside such talented babes who are doing such amazing stuff is a pretty fucking feel-good experience. We get to showcase a diverse array of staggeringly talented people. We help in building a positive, encouraging community. We aid people to understand that they are gorgeous and to appreciate their own individuality and self-expression. And it feels really damn nice.